Turn Your Facebook Page Into a Strorefront Sales Machine

Facebook can be a source of incredibly profitable new leads that enter your practice ready to book procedures, or it can be a frustrating time suck. It’s all in how you optimize your page to lead people from intrigued to educated to trusting you as their cosmetic provider without leaving Facebook. Why is it so Read more about Turn Your Facebook Page Into a Strorefront Sales Machine[…]

Planning for a Beautiful Instagram Feed That Attracts Paying Patients

When it comes to mastering Instagram, the most successful brands know there’s a 3-part formula to success: Create beautiful posts that are works of art with captions that excite and engage to curate a feed that showcases your brand and attracts the right followers (the kind that buys). In this article, we’re going to cover Read more about Planning for a Beautiful Instagram Feed That Attracts Paying Patients[…]

Facebook Livestream: It Doesn’t Have to be Surgery to be Successful

Today it seems like every plastic surgeon is livestreaming their surgeries. Whether it’s on Snapchat, Instagram, Facebook, or Youtube, cosmetic surgeons are lifting their skirts and showing the world what their actual surgical procedures are like, and social media can’t seem to get enough of it. But is that really what your patients want to see? Read more about Facebook Livestream: It Doesn’t Have to be Surgery to be Successful[…]

Credentialing Yourself as a Top Cosmetic Physician

Being thought of as a Top Doctor begins with credentialing yourself that way in your marketing and through the words of your staff. Nearly every doctor has the ingredients necessary to credential themselves, but it’s all about communicating a clear, consistent message to your potential patients. Credentials include so much more than your board certifications, Read more about Credentialing Yourself as a Top Cosmetic Physician[…]

14 Questions You Need to Ask Every Rep to Get Ahead of Your Competition

When it comes to the sales reps in the aesthetic industry, good relationships with top talent can really be one of the most valuable investments you make in your practice’s success. Why? Because those same reps know the inner workings of all of your competitors, and while they may switch between the corporations they actually Read more about 14 Questions You Need to Ask Every Rep to Get Ahead of Your Competition[…]

What 10 Top Plastic Surgeons Can Teach You About Social Media

I think it’s safe to say if you’re in the cosmetic procedures industry, you know who the top players on social media are. That’s because they’re becoming Celebrities, celebrated in the press and trusted by our patients as true experts, and you’ve likely wondered how you can do the same for yourself. So let’s dig Read more about What 10 Top Plastic Surgeons Can Teach You About Social Media[…]